Following the very first statement of their launching virtual runway, the brand name teased the motivation for this virtual runway program with a series of Instagram stories including mini docu-style shorts shot around Ghana– emerging Ghanaian all set to use brand name Chiip O Neal debuted its highly-anticipated brand-new collection.
The collection included Chiip O Neal signatures -louche however luxe customizing, layered pieces and enjoyable styling.
The brand name shared the following declaration about their ROUND MY HOME TOWN FW20 collection:
For Fall Winter season 2020 season as it is a time of modification and difficulty for numerous on individual and political levels, CHIIP awakened to travelling ROUND MY HOME TOWN
This collection is a reflection on the essence of life and not considering given minutes shared that burst with vase feelings.
Chiip checks out escapism without avoidance, cultural identity, and existing in the middle of mayhem.
By taking pride in our roots, this collection influences convenience and serenity, while staying assertive and vibrant. It exists to rearrange our minds to discover calm in these disorderly times without changing who we are, where we originate from or what we represent. We are reinforced as one worldwide purposeful kinsfolk.